UEM Sunrise shifts strategy on landed residential and industrial properties

Teega @ Puteri Harbour

To boost property sales from second quarter of 2015 (2Q15) onwards, UEM Sunrise Bhd (UEM Sunrise) is shifting its strategy for its property launches in particular at different locations and segment.

The research arm of Maybank Investment Bank Bhd (Maybank IB Research) in a report recently said the company will be focusing on launching landed residential and industrial properties in Iskandar Malaysia going forward.

The company’s move is to avoid direct competition with Chinese developers in Iskandar Malaysia which are focusing on high-rise residential segment.

Moreover, Sunrise plans to launch more non-Nusajaya projects to diversify its earnings base geographically.

Among the projects that UEM Sunrise is going to launch this year include Serene Heights @ Bangi – a double-storey residential terrace in the Klang Valley by the first half of this year (1H15), Sefina @ Segambut – a high rise apartments in Kuala Lumpur by 4Q15 and Phase 2 of Aurora Melbourne Central project, a mixed development by 2H15.

Meanwhile for industrial project, Maybank IB Research said UEM Sunrise will be launching the Southern Industrial and Logistics Clusters, widely known as SiLC in Iskandar Malaysia in 2H15 after the earth and infrastructure works completed.

The research firm believed that the project will receive good responses as it opined that industrial land or properties in Iskandar Malaysia should be supported by rising relocation activities by small and medium enterprises (SMEs) from Singapore.

Furthermore, it observed that there is limited industrial land supply as compared to residential and commercial properties in Iskandar Malaysia.

“UEM Sunrise is in talks for the disposal of a few parcels of land in Puteri Harbour,” it noted, adding that there are no further details available at the moment.

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